PicMonkey brand
BRAND · VISUAL DESIGN · ART DIRECTION
PicMonkey’s playful, irreverent personality shaped its visual identity and language, with the distinctive monkey character showing up in unexpected ways across the brand and product.
I designed the PicMonkey mark and logo, creating versions for different applications, including a crowned version for the premium PicMonkey Royale experience. As part of the brand’s unique personality, we also adapted the monkey for seasonal content, including Valentine’s Day and Halloween.
The UI language reflected the fun, creative PicMonkey spirit, combining functional simplicity with a distinctive visual character and visually inspiring photographic buttons.
The typefaces and palette brought a subtle mid-century feel to the UI language, anchored by PicMonkey orange and a supporting palette for the interface.
Photography focused on authentic, everyday moments that gave the brand a sense of personality and relatability.